This class will offer intuitive ideas on how to incorporate station design features into their public safety facilities to improve recruitment and retention. Imagine a firehouse that not only functions as a sanctuary of safety but also as a magnet for talent. Yes, the architecture of your station CAN be your secret recruitment tool! The instructor has researched the topic of recruitment for over a decade and has implemented statewide marketing plans to improve the hiring and retention of firefighters. Using data, attendees will learn the myths and barriers to the recruitment problem and see how adding features into their current or new facilities can help improve their staffing levels.