Even at a station with a moderate call volume, the 24- or 48-hour shift schedule means that sleep deprivation becomes an issue for most firefighters over their career. The first portions of this call-to-action will cover the sobering new science on sleep deprivation in first responders. It will include a review of the serious long-term impacts on physical health and the more immediate impact on teamwork, aggression and mental effectiveness. The bulk of the session will discuss key barriers to effective sleep and discuss specific ways the fire service can improve its response to this issue through policy changes and through architecture, both in new construction and renovation projects.